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Cayetana Guillén Cuervo - Embajadora FHOS

Cayetana Guillén Cuervo - FHOS Ambassador

FHOS is embarking on a new chapter with Cayetana Guillén Cuervo, actress and communicator, who joins as the brand's official ambassador. Her approachable, rigorous, and insightful communication style, along with her background in culture and public outreach, aligns perfectly with FHOS's values: a vision of skincare that prioritizes method, consistency, and purposeful innovation.

Cayetana's selection reflects a shared conviction: skincare is a real process, sustained by habits, knowledge, and effective tools. Along the same lines, FHOS champions an approach that understands beauty as a daily construction, moving away from short-term fixes and opting for routines that integrate seamlessly into everyday life.

As ambassador, Cayetana will participate in a content plan that will bring this philosophy closer to the public in an educational and natural way, highlighting the "how" and the "why" behind a well-constructed routine.

At FHOS, this agreement is met with particular enthusiasm because of what it represents: a figure who adds credibility, sensitivity and consistency, and who shares a key idea that the brand wants to reinforce: skin care is trained, worked on and sustained over time.